Ituen Basi is a premium lifestyle Nigerian brand that celebrates individuality and heritage in a stylish combination of timeless elegance with a contemporary twist.
Launched 2008 in Lagos to critical acclaim, this quintessential Nigerian fashion brand remains the toast of contemporary classic Nigeria as it redefines these classics with innovation, wit and humour.
The vast and diverse culture, arts and heritage are a constant source of inspiration and fuels its compelling narratives.
Its first full home-based collection in 2008 started a new era of Ankara interpretation in Nigeria and indeed Africa. Ituen Basi’s refreshing celebration of the ubiquitous Ankara print typifies the way the label marries innovative techniques and traditional artisanal craft skills to produce the new luxury.
Ituen Basi’s attention to detail is easily seen in the intricate fabric treatment, design rendering, garment construction and waste management. This multi-award winning brand does not follow trends but creates its collections through bold reimagining of the familiar and unexpected punctuated with whimsical exclamations.