The Brand

The multi award-winning label Ituen Basi was launched in Lagos, Nigeria, in 2008. The brand is a pioneer in promoting and celebrating the style, individuality and feminism of the African woman and the richness and diversity of all things Nigerian. Ituen Bassey, the innovative Nigerian Designer behind the label is credited to have creatively redefined and celebrated the Ankara fabric, starting a new era of Ankara interpretation in Nigeria and Africa. The innovation has won her several local and international awards including the 2012 Mercedes Benz Fashion Week designer of the year, Africa. She has conceptualized and created innovative costumes for several stage productions like ‘For Coloured Girls’, ‘Kakadu the Musical’, ‘HearWord’, ‘Mi Setonu’, ‘Saro the musical’, ‘Fela and the Kalakuta Queens’ to name a few. The label has also been featured in Vogue Italia, British Vogue, Elle (South Africa), Ebony and Pride magazine, amongst other international press. Ituen Basi has also shown on runways in Dakar, Milan, Paris, London, Vienna, Johannesburg, Cape Town and Memphis In addition, Vogue Italia invited Ituen Basi to take part in Pitti (Milan) trade show under their SUPER Talents.

Ituen Bassey was invited to be on the panel of the Stanford Business Forum, as a speaker in April 2014 and in February 2014, she was a panelist at the Fashion Africa Conference in London. She continues to promote and showcase our rich Nigerian culture through fashion exhibitions at prestigious locations like Minneapolis Museum, the Fowler Museum in UCLA and as part of the recent ‘My Africa Now’ exhibition in the Brooks Museum in Memphis. She has and continues to work tirelessly to support and develop upcoming practitioners in the Nigerian garment industry through her training programmes and initiatives.

AWARDS

2013 FASHION EXCELLENCE AWARD

Society of the Performing Arts in Nigeria (Lagos)

2012 DESIGNER OF THE YEAR, AFRICA

Mercedes Benz Fashion Week Africa(Johannesburg)

2011 MOST CREATIVE DESIGNER

Arise Magazine Fashion Week (Lagos)

2010 EMERGING DESIGNER, AFRICA

Africa Fashion Week (Johannesburg)

2009 MOST INNOVATIVE DESIGNER

Arise Africa Fashion Week (Johannesburg)

CREATIVE DIRECTOR